Looking for inspiration? Look no further than WISE flooring for your winter project. This is a beautiful alternative to hardwood, and it’s the perfect time of year to warm up your home! This innovative new flooring product is a smart choice that keeps your home comfortable with the natural thermal insulation of cork. That’s something we can all appreciate during a cold New England winter!

Here’s a sneak peek at some of the beautiful styles available…


Read more about gorgeous WISE flooring by Amorim. This innovative company has reached a remarkable carbon negative footprint in its entire manufacturing process. According to Amorim, WISE flooring is “a Climate Positive, PVC Free product. With a carbon negative footprint, WISE is based on cork, a 100% sustainable material. The perfect match between your wellbeing and respect for nature.” Available in cork and wood looks, this is currently the best new product we see on the horizon for 2020, and we recommend WISE flooring for your winter project. Here’s why:

  • Silence
  • Natural Thermal Insulation
  • Walking Comfort
  • Waterproof
  • Impact Resistance
  • Indoor Air Quality
  • Limited Lifetime Warranty

Watch this fantastic theatrical YouTube video here You’ll love the end, it’s less than 2 mins.

We recommend professional installation (read on for photos and video), but if you prefer a DIY approach WISE flooring requires minimum subfloor preparation and comes with a cork underlayment for extra performance. This is a floating floor with a Universal Installation System, and this product can be installed in large areas without transition strips.

We were eager to begin installing this great new product! Here are some work-in-progress photos (and a video) of our recent WISE (wood look) flooring installation in Greenfield, MA.


Check out our short video on the installation of this job in Greenfield, MA. And, if you’re looking for winter project inspiration, visit Earth First Flooring to see samples of WISE or any of the excellent products we carry. Please contact us to schedule your Free Measure and Estimate